I help businesses win in government — and work smarter with AI.
Founder of GSA Focus. 20 years turning complex, intimidating systems
into simple, repeatable wins for small businesses.
I started in government contracting because I had to: my family’s business needed a GSA Schedule, and every specialist I found was overpriced and overcomplicated. So I learned it myself, started GSA Focus and FedRocket, then did it for 1000+ companies who’ve grown their government sales by an average of $917K.
I studied Cognitive Science at UC San Diego and never lost the instinct to test assumptions against data. That same instinct is what pulls me toward AI now — not the hype, but the practical question of what actually makes a business faster and better.
Topic 01
Government Contracting
How small businesses break into the federal market — and why most of them never even try.
- —The real path to a first government contract
- —What a GSA Schedule is, and who it’s worth it for
- —Cutting through compliance fear and red tape
- —Lessons from 600+ clients and 18 years
Topic 02
AI & Automation in Business
Where AI genuinely moves the needle for small and mid-sized companies — minus the buzzwords.
- —Practical automation that saves real hours
- —Using AI without losing trust or quality
- —A data-driven lens on what’s actually worth adopting
- —How a niche services firm puts AI to work
Faith & Family
My foundation — a Christ-follower, husband, and dad first.
Reading & Learning
Always working through a stack of books and new ideas.
Brazilian Jiu-Jitsu
On the mats — problem-solving and composure under pressure.
Strength & Conditioning
Training consistently; the gym is where I reset.
Tactical Shooting
Marksmanship and range time as a discipline in focus.
The Outdoors
Getting outside to recharge and clear my head.
05 — Let’s talk.
Or reach out directly → luis@gsafocus.com · LinkedIn · GSA Focus